Newspaper Adds

The final small add

The final large add

The critiqued small add

The critiqued large add

With the newspaper project I was just trying to put together an add campaign. I didn’t feel like I needed to make it about a real group or display what sorts of games they actually played, however my peers saw differently.  They wanted me to stress the sorts of games actually played by my friends; not chess or poker, but Fantasy games.  I took their advice, and you can see the difference it’s made in my adds. 

The characters in the final adds were drawn in Illustrator, the text done in InDesign.  I hadn’t really considered stylizing text so that was also very different after the critique. 

The small add is 1x3 inches, the second is 2x3 inches both to be run once a week for two weeks to fit into my “budget” of $100.  I chose to run long adds because most adds are vertical and I wanted to do something that would theoretically catch the reader’s eye.  The add was never published in the newspaper.

I didn’t really understand what I was doing before the critique, so I am very glad to have been able to have the comments of my peers.  I felt like this add improved a lot after our in-class discussion.